Why We Went Vegan For Our New Shave Brush

The hairs on our new vegan shave brush are way softer than a badger’s. Believe it.

We’re not going to show you anything your stomach can’t handle, so, relax.

And not that this is news (or something fun to address) but it, too, must be said: Every year in China, thousands of badgers are snatched from their habitats then caged before being left to go insane and, finally, killed.

Why does this sick shit happen?

Badger hair’s used for shave brushes, makeup brushes and even painting brushes. Talk about the depths of human ignorance, right? We know this happens to badgers thanks to a now famous 2018 investigation pulled off by none other than PeTA, the world’s loudest defender of our wild friends.

Since you’re thinking it, yes, they’ve released videos that’ll test your limits. Those of you who knew all this might also know the rumour that badgers are eaten in China, thus making their hair a profitable byproduct of meat consumption. Thing is, we can’t prove that, so it remains a rumour.

Hey, no one said it would always be rainbows here.

You came for content (the kind men want, if nothing else), and as an unfeeling deliverer of information, content knows no emotional limits. Owning that kind of transparency is important to us (as we’d hope it is to you) so it behoved us to share all this with you guys.

Here’s the other reason we’re speaking up: As a grooming brand that prides itself on authenticity and quality, we’ve reached the frontier of what we’ll accept to run a business: Harming animals. We won’t do it to make a buck, no exceptions.

That’s why we’re about to release a vegan shaving brush — one we’ve been working on for two years now — and the synthetic hairs on this one are even softer than a badger’s. See that pic at the top of this piece? That’s her right there.

Here’s another tease: we’ve got three more game-changing products on the way, two of which are five years in the making (no joke).

Hope’s not lost for our furry friends; In March of this year, the fight to end badger abuse won a key battle when Edgewell Personal Care (the folks who own Schick, Wilkinson Sword and a few more big names) swore they’d stop using the stuff for their own line of products. This is huge since other industry heavyweights — like L’Oreal and Procter & Gamble’s The Art of Shaving — ditched badger hair back when that PeTA bombshell first made waves a couple years ago.

Still, some men’s grooming and beauty brands are turning blind eyes (we’d rather not rat, but they’re easy to find). And this doesn’t even count all the painting brushes that still get made with badger hair.

There’s still a fight to be fought and you can help in a big way by doing one thing: If you know someone who uses shave, makeup or paint brushes with badger hair, share this article. Show them a video if you have to.

Tell them we’ve come way too far as a species to keep hurting animals in order to live the so-called good life.

There’s a time for being a purist and there’s a time for showing Mother Nature some respect.

Oh, and our new vegan brush will be available to buy this Monday July 26th at noon.

Ok, we’re done.

To learn more about this matter, visit peta.org.